One of the Site Collection settings you can configure in SharePoint 2010 is the "Suggested Content Browser Locations". When configured, these locations will be displayed as a dropdown when you users select to add content from SharePoint. Keep in mind that publishing must be enabled for this option to be available within the site collection.
The steps to configure this are described below:
When the list loads, select the option to create a new item.
Now when a user selects the Insert Option - Picture -Insert from SharePoint they will see this link as a suggested location.